How to Use the New Instagram Collections to Promote Your Business

Instagram’s social media takeover is still in full force. First, they took on Snapchat with Stories. Then, Live from Facebook. Now, Instagram is taking on Pinterest. Before you roll your eyes at yet another new Instagram feature, remember that anything that makes the end user happy makes them more likely to engage with your content.

In short, this is more motivation to kill it on Instagram so your account not only promotes your business but encourages your customers to talk about you and recall you when they’re ready to make a purchase decision.

Instagram Stories vs Snapchat

Last month, Instagram made a move into Snapchat’s territory. And not in a very subtle way. Social media lit up with rumblings of disapproval at first, but a few weeks in, Instagram Stories are going strong. Now brands need to evaluate both similar platforms and decide which is right. (Or go all in and use both.)

Twitter Etiquette for Brands

You’ve done your research, and you know that your potential clients are posting and interacting on Twitter every day. If you’re not already a Twitter user, though, joining the conversation might make you feel like a second grader on the playground waiting to try double-dutch for the first time. It’s true – social media platforms are constantly evolving, forcing you to stay nimble and adapt as you promote your products and services. However, there are some Twitter rules for brands that will help you jump in, stay engaged, and even enjoy yourself in the process.

How to Respond to Negative Reviews Online

The number one rule when responding to all criticism, even the negative type, is to stay positive. Adding more negativity to the conversation by letting yourself be drawn into a fight with a customer or user will only reflect poorly on your business. If you know you’re doing the right thing and doing it the best way you’re able, integrity always comes out on top.