Instagram’s social media takeover is still in full force. First, they took on Snapchat with Stories. Then, Live from Facebook. Now, Instagram is taking on Pinterest. Before you roll your eyes at yet another new Instagram feature, remember that anything that makes the end user happy makes them more likely to engage with your content.
In short, this is more motivation to kill it on Instagram so your account not only promotes your business but encourages your customers to talk about you and recall you when they’re ready to make a purchase decision.