Facebook just introduced two updates that affect post reach and engagement. These updates aren’t bad news. Take them as an opportunity to emphasize authenticity with every social touchpoint.
Last month, Instagram made a move into Snapchat’s territory. And not in a very subtle way. Social media lit up with rumblings of disapproval at first, but a few weeks in, Instagram Stories are going strong. Now brands need to evaluate both similar platforms and decide which is right. (Or go all in and use both.)
You’ve done your research, and you know that your potential clients are posting and interacting on Twitter every day. If you’re not already a Twitter user, though, joining the conversation might make you feel like a second grader on the playground waiting to try double-dutch for the first time. It’s true – social media platforms are constantly evolving, forcing you to stay nimble and adapt as you promote your products and services. However, there are some Twitter rules for brands that will help you jump in, stay engaged, and even enjoy yourself in the process.
The number one rule when responding to all criticism, even the negative type, is to stay positive. Adding more negativity to the conversation by letting yourself be drawn into a fight with a customer or user will only reflect poorly on your business. If you know you’re doing the right thing and doing it the best way you’re able, integrity always comes out on top.
LinkedIn really is the world’s largest professional network. At 259 million users and climbing, it just so happens to be perfectly aligned for B2B lead generation. With an easy way to showcase your company, built-in marketing tools and so many connected users, if LinkedIn isn’t part of your marketing strategy then you’re missing out.
Free online design tools give those who aren’t experienced designers the power to create visual content for blog posts and social media posts. These are four of our favorite free tools. Dive in and play!
The brain can process visuals 60,000 times faster than text, and 90% of the information sent to our brains is visual. I’d say those are two pretty compelling reasons to add images to your next social blast – but not just any image. Here are a few tips to creating memorable visuals for your next post.
2015 is the year of the marketer. Not that we haven’t always been marketers. Experts predict we’ll continue to see see the shift away from transactional marketing, with a ‘click’ as the point of interaction to a new era …
Admit it – you’re more than slightly addicted to that little rush you get by mindlessly scrolling through Facebook or Twitter. And you don’t know why. Here’s how I woke up and started paying attention to the role of these networks in my life, and started to silence some of that static.
Hotmail is 18 years old … but email marketing is more important than ever. With social media losing it’s luster, keep your message in front of those that matter with email.