SEO Agency Red Flags Every Business Should Avoid

Searching for an SEO agency should be easy, right? Just type “SEO agency” and your location into Google and hire whoever pops up first.

Not quite.

Unfortunately, are the top of the list you’re more likely to find agencies that prefer keyword stuffing and other questionable SEO tactics to healthy, customer-centric SEO strategies. These “black hat” SEO agencies rank well and will promise to do the same for you, but their tactics expose your business to significant risks.

The Best SEO Tools for 2017

Everyone from the CEO of a Fortune 500 company to a small business owner needs to understand the value of effective SEO. In order to compete, stay on top of the best SEO tools. Lean on SEO tools that are easy to use, effective, and can help achieve your goals.

Link Building Strategies That Won’t Get You Penalized

Have you ever found yourself on a site that read like a string of keywords and every other word was a link? That’s link building, the bad kind. With Google’s search algorithm updates (the latest was rolled out in September 2016), you’ll rarely find yourself on a site like that – it’s probably been penalized by now. Still, it’s proof that link building can get you to the top of the search engines. Here’s how to do it without getting penalized.

Inside the Google Adwords Text Ads Change

Finally! Google Adwords has expanded their character limits on text ads. Instead of having to come up with a clever way to attract customers in 3 separate lines, you now have 2x more space to show off your cleverness.

Here’s a quick breakdown on what you can expect from the changes.

Optimize Content for SEO: 6 Quick and Dirty Tips

Regardless of your business goals, your website is nothing without visitors. Every piece of content, every image, every video and every update needs and audience. So how do you make sure you’re right there in the rankings when people are searching for you? It all comes down to optimizing your content for SEO. Use these tips on your old content to push it up in the rankings, and remember to use it on future blogs and webpages to kick them off from the start!

What Domain Authority Means for Search Engine Optimization

Search engine optimization is a complicated game with a lot of moving pieces. To improve your search engine ranking, you might combine activities like link building, focusing on keywords, and staying active on social. So how do you know what’s actually working?
When it comes to search engine optimization, many factors that affect where you show up in the search results. But there’s one solid way to measure how well your efforts are working: Domain Authority.

6 Ways to Improve Your Adwords Account Now

Without taking the time to complete a total overhaul and optimization of your Adwords account, you can still approve your account and generate leads. We’ve put together six key building blocks to help you boost Adwords performance.

Hooray! Google is Finally Redesigning Adwords

Get ready for a whole new Adwords. Since it first rolled out 15 years ago, little has changed. But by the end of 2017, you can expect to see a full Adwords redesign when you log on. While it will still function the way you want it to, it will look better and be a whole lot easier to use. You can expect a more intuitive UX and be able to see a through overview of all account aspects.

Google is Removing Sidebar Ads

While Google frequently updates its algorithms for indexing search results, it rarely updates the actual layout of the page. Since 2006, it’s shown ads at the top, on the right, and to the bottom of all results. But now the ads in the right sidebar are going away.