Inside the Google Adwords Text Ads Change

Finally! Google Adwords has expanded their character limits on text ads. Instead of having to come up with a clever way to attract customers in 3 separate lines, you now have 2x more space to show off your cleverness.

Here’s a quick breakdown on what you can expect from the changes.

How to Install MongoDB on PHP for OSX MAMP

Every single time we need to install MongoDB for PHP on our local systems, we end up having to rediscover the steps involved. This inevitably leads to finding various hints across a dozen websites that all combine to a solution in which we can continue developing. Throughout the process, we usually fail to bookmark links, which inevitably we need to look up again.

This time we’re writing it all down in one place.

Set Goals, but Don’t Let Them Own You

Inbound marketing is fueled by SMART goals. That is, goals that are specific, measurable, attainable, realistic, and timely. It’s nothing revolutionary. Fourth graders are given the same parameters at the beginning of the school year. SMART goals are ubiquitous because they work.

Until they don’t.

Why Microcopy Matters

Microcopy might seem like a small detail, but it can make a huge impact on user experience, engagement and even conversions. Treat it as an afterthought and you may send your users fleeing, but well-strategized and well-crafted microcopy can not only direct but delight users.

So what exactly is this tiny copy that holds such big influence?

Embrace Selfies With User Generated Content

If you have negative feelings about selfies, let go of them. You’ll feel lighter when you’re not burdened by perceptions that selfies are attention-seeking or self-indulgent. The debate over selfies only makes them more relevant.

Everyone takes selfies. People have been taking them as long as they’ve had cameras. (Buzz Aldrin took one in space in 1966. Try to beat that.) And if you count paintings we’ve been taking them for centuries.

What Working With a Google Partner Agency Means for You

Google Partners is an Adwords certification program for advertising agencies, marketing professionals and consultants that identifies experts in their field. To qualify, an agency not only has to pass rigorous tests, but their account has to be analyzed by Google itself to make sure they’re following best practices and getting results for they’re clients.

Optimize Content for SEO: 6 Quick and Dirty Tips

Regardless of your business goals, your website is nothing without visitors. Every piece of content, every image, every video and every update needs and audience. So how do you make sure you’re right there in the rankings when people are searching for you? It all comes down to optimizing your content for SEO. Use these tips on your old content to push it up in the rankings, and remember to use it on future blogs and webpages to kick them off from the start!

Should you hire a marketing agency or keep it in-house?

When you decide it’s time to ramp up your marketing, whether you’re just starting out or just looking for a change, you probably start to wonder whether you should outsource to a marketing agency or hire someone in-house.

Both have their benefits and drawbacks, but it ultimately all comes down to your business needs, what you can afford, and what your goals are.

Hiring an agency or a new employee (or team) is a big decision. Here are a few pointers to help you make the choice.