Posts Tagged ‘SEO’
Instant SEO: Using Google Local Business Center
Sunday, February 28th, 2010
This article was originally published in Creative Loafing’s Daily Loaf on February 26, 2009.
If I told you there was a free, easy way to get listed in Google above most of your competitors, right on the first page within a couple days . . . would you believe me?
(You’ve probably heard it all before from the 20-thousand SEO spam companies that fill your company’s contact form every day, right?)
This isn’t snake-oil or a magic wand. It’s not going to make you famous overnight. But if you do what I’m about to tell you, your business will often outrank even top-performing national companies when someone is searching for your keywords. In most cases, you’ll show up around the 4th spot on Google’s first page of search results. Most businesses would be willing to pay for that position!
I’m simply talking about claiming your business on Google maps, through the Google Local Business Center. You’d be surprised how easy it is and how many small businesses overlook this awesome tool.
For instance, you’ll see when I search for “elevator interiors” from downtown St. Petersburg (Google recognizes my geo-location and tailors my results based on where I’m located), I see the following results:
The top three results are long-standing websites that have worked hard honing their keywords to claim that spot; but look who’s number 4? One of my clients, who just launched his website last summer and who claimed his Google Local map listing just this past October. (Don’t get me wrong – we’re working toward those top spots, but SEO takes time. This is a quick solution.)
Add Your Listing
Your business might already be listed on Google maps; in that case, you only need to claim it and update any erroneous information. If not, it’s really easy to add it at the Local Business Center. You can add your address and phone number, talk a little bit about what you do or sell, your hours of operation, and even upload a logo and some photos.
After you’ve set it all up, you’ll have to verify that you actually own the business, either by accepting an automated phone call or receiving a snail-mail postcard. Both options offer a PIN that you’ll enter at the Local Business Center that tells Google you’re really there. It’s quick and painless, and if you’re able to answer the phone, takes all of five minutes.
Once you’re verified, you’ll start seeing your listing show up in both Google maps and web searches whenever Google thinks it’s appropriate.
Adding Reviews
If you really want to harness the power of social media, start telling your customers and clients to leave you reviews on your Google maps listing.
If you already have some testimonials from your customers, ask them if they could write them on your Google Maps listing. Send them a link to your listing to make it easier. If you don’t already have testimonials from your customers, start asking for them. Ask them to put them directly onto your Google Maps listing, then you can cut and paste them onto your own website or other publications if you wish.
It’s easier to copy them from your Google Maps listing than to copy them to your listing.
Google Maps listings with at least one review tend to rank higher than those without any reviews. And of course, the reviews that you get should also help to turn those visitors into customers.
Additional Resources
Get to it! Go claim your listing or add your business to Google maps now.
Tags: Google, local businesses, search engines, search marketing, SEO, small business
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Why You Need to Optimize for Long Tailed Search Terms
Saturday, November 28th, 2009
Seasoned SEO experts and online marketers know that finding your niche is one of the best tactics to find targeted, relevant search rankings. Knowing what your customers are looking for in their search engine when they are ready to make a purchase is one of the best things you can spend your time researching. Consumers late in the buying cycle who are ready to make a purchase are hot commodities – with a little time and effort, we can discern the phrases they’re using to find what they need.
Tags: keyword research, long tailed keywords, search engine optimization, SEO
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