Writing Effective Facebook Posts: Part 2
3
In this follow-up to our previous “Writing Effective Facebook Posts,” we explore more research and determine exactly when, what and how to publish content to your Facebook page. See more
Writing Effective Facebook Posts
Some Background: What is EdgeRank? What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. The EdgeRank … See more
Roundup of Recent Facebook Changes
Facebook’s annual f8 developer conference began today, where they will announce a whole bunch of new features and changes. Right now most people are focusing on speculations about what’s coming, but in the past 30 days they’ve changed a lot … See more
Fresh from Social Fresh: Social Media Hospitality
The 9th Social Fresh social media conference made its way to Tampa again this week and filled the DoubleTree Westshore with hundreds of social media geeks. Marketers, PR specialists, small business owners and agency consultants spent two great days exploring … See more
Online in 2011
So the New Year is here and I’m procrastinating my New Year’s Resolutions. No, “Stop Procrastinating” isn’t one of them, though maybe it should be. To aide in my procrastination I’ve decided to do a blog post, not about my own resolutions, but about resolutions I’d like to see from others. See more
How to use social media when you're not feeling, well, social.
Social media works best with a near-constant presence. Finding time is difficult for small business owners, and that’s okay. Here’s a list of ways to give yourself a break. See more
10 Rules of Facebook Promotion for Small Businesses
Originally presented as a Lunch-n-Learn last month, I thought I’d share these ten simple steps to success for small businesses on Facebook. 1. Fans – not friends (page not profile) Don’t make people ask to friend you – fan pages … See more
Lunch-n-Learn: 10 Rules of Facebook Promotion
As the first event in the LocalShops1 Lunch-n-Learn Series, Big Sea Design will be offering a 45-minute workshop on the 10 Rules of Facebook Promotion that Every Small Business Owner Should Know. You’re a small business owner, and you know … See more
Keep your business out of my face.
A client asked me this weekend about how businesses can and should be using Facebook. Best practices, things to avoid, etc. I told her a few things about sincerity, about creating relationships or maintaining boundaries – you know, the usual … See more
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