This helps us determine our capabilities and put together realistic recommendations, so even a rough estimate is helpful. Do you want a Porsche or a Hyundai? Fully-loaded or barebones? Your budget tells us how much we can put into the project. Can this project be divided into phases to accommodate budget and timing constraints?

For instance, modern and simple. Illustrated, whimsical and fun. Professional, credible and trustworthy.

What do you like about them? Be specific.

Could be blue and red. Or mauve and turquoise. Perhaps the color of freshly laundered sport socks. Let us know.

Pay special attention to their income, interests, gender, age, even type of computer they use, e.g., old with dialup account or newer with broadband. If your website is a business-to-business site, what sort of companies are you hoping to attract?