There’s more to it than building a Facebook page. Great social media strategy means knowing what you’re talking about, to whom you’re saying it, when, why and where. Read on.
Twitter usage has exploded over the past year. As a result, every business from Sears to your local McDonald’s franchise has started an account. If you think Ronald McDonald is the man behind the Twitter account, think again. It’s probably … See more
Blog implementation is a relatively straightforward process. Hire a great designer. Identify your business with a logo or graphic at the top of the page. Learn how to use the admin. Connect the blog to your social media accounts. But … See more
You’re staring at your Facebook page, wondering what to post. You’ve got 140 characters in Twitter and nothing to say. Your WordPress dashboard hasn’t been touched in 2 months because you don’t have anything interesting to write about. You know this “social media” thing is supposed to be so amazing, but you don’t understand how or why – and you’re not seeing the results. Here are five helpful concepts to help you get the most out of your social media understanding and time. See more
We all love to get feedback, and online reviews are a great way to get a check on how we’re doing. This great article on Mashable contends that not checking out how your small business is perceived on line is … See more
Social media works best with a near-constant presence. Finding time is difficult for small business owners, and that’s okay. Here’s a list of ways to give yourself a break. See more
While Twitter can be an effective (and free) tool for promoting small businesses, it’s not for everyone. Your time is valuable — and it takes time to maintain an active, useful Twitter account. Find out if you’re better off skipping … See more
Originally presented as a Lunch-n-Learn last month, I thought I’d share these ten simple steps to success for small businesses on Facebook. 1. Fans – not friends (page not profile) Don’t make people ask to friend you – fan pages … See more
If there’s anything we know about marketing, it’s that it’s much easier to keep customers than it is to gain new customers. Social media has been a huge boon for businesses who know how to use it to build and … See more
As the first event in the LocalShops1 Lunch-n-Learn Series, Big Sea Design will be offering a 45-minute workshop on the 10 Rules of Facebook Promotion that Every Small Business Owner Should Know. You’re a small business owner, and you know … See more
I have a hard time convincing clients who don’t do social media to, well, do social media. To me, the payoff is obvious. Relationships are created, fostered and flourish. Friendships form. Conversations are held. Clients and customers are engaged. Twitter … See more
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Illustrations by Lauren Rasch. Photography by Ashley May Photography.
