There’s more to it than building a Facebook page. Great social media strategy means knowing what you’re talking about, to whom you’re saying it, when, why and where. Read on.
You’re finally using Pinterest, right? Knowing what to pin and how to make it work for you can be overwhelming – but it doesn’t have to be. Here are four ways to make the most of this ridiculously simple and … See more
If you’re marketing to women, especially women 25 – 45, you should be on Pinterest. It’s ridiculously easy to get started – and here’s a brief introduction to the how’s and why’s. See more
In this follow-up to our previous “Writing Effective Facebook Posts,” we explore more research and determine exactly when, what and how to publish content to your Facebook page. See more
With over 17,000 plugins in the WordPress repository (and growing every day), the opportunities to bloat your blog with functionality is overwhelming. We build a lot of blogs, and we’ve compiled our list of 5 essential tools you’ll need to build, syndicate and promote your blog content. See more
Some Background: What is EdgeRank? What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. The EdgeRank … See more
Facebook’s annual f8 developer conference began today, where they will announce a whole bunch of new features and changes. Right now most people are focusing on speculations about what’s coming, but in the past 30 days they’ve changed a lot … See more
The 9th Social Fresh social media conference made its way to Tampa again this week and filled the DoubleTree Westshore with hundreds of social media geeks. Marketers, PR specialists, small business owners and agency consultants spent two great days exploring … See more
February is a time for love, according to the cards-and-flowers industry. For those of us who aren’t completely bah humbug about it, it’s also a nice time to reflect on the industry leaders and creative types who inspire us and … See more
Last year, social media platforms like Twitter and Foursquare boomed, attracting new users and lots and lots of business accounts. Twitter and Facebook are now saturated with business pages and accounts representing everything from mega brands to local bars. In … See more
So the New Year is here and I’m procrastinating my New Year’s Resolutions. No, “Stop Procrastinating” isn’t one of them, though maybe it should be. To aide in my procrastination I’ve decided to do a blog post, not about my own resolutions, but about resolutions I’d like to see from others. See more
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Illustrations by Lauren Rasch. Photography by Ashley May Photography.
