The year end is always a milestone, and this year is no different. On top of the exciting merger between ThinkTank and Big Sea, we are thrilled to have been able to work with some of our dream clients on some of our dream projects over the past year.
Down here in Florida, you’d barely know it, but it is technically winter. And just as the seasons turn and we must bundle up (at least a bit) to deal with it, Google’s core search algorithm changes regularly, and the world – especially the world of people trying to promote their businesses online – has to be ready.
Well, it’s time to get ready for a change.
Let’s set the scene: You need to increase your company’s revenue. Old sales tactics aren’t pulling in leads like they used to, and it’s up to you to fix it. You’re thinking about inbound marketing but you’re not convinced. Let me address some common arguments in a way no one can dismiss – cold hard facts.
Big Sea is joining forces with local digital agency ThinkTank to become a growing team of 22 digital strategists, creatives, marketers and developers. (I am so excited.)
Simply having a blog is not a content strategy. While maintaining a blog plays an important role in inbound marketing, an effective and sustainable strategy is much more comprehensive than that.
The number one rule when responding to all criticism, even the negative type, is to stay positive. Adding more negativity to the conversation by letting yourself be drawn into a fight with a customer or user will only reflect poorly on your business. If you know you’re doing the right thing and doing it the best way you’re able, integrity always comes out on top.
Last month, I returned to my home state of Pennsylvania and favorite city, Philadelphia, for a Digital Project Manager Summit and Workshop. Over the years I have been to many conferences & summits, but never attended one that so closely related to my role and responsibilities.
LinkedIn really is the world’s largest professional network. At 259 million users and climbing, it just so happens to be perfectly aligned for B2B lead generation. With an easy way to showcase your company, built-in marketing tools and so many connected users, if LinkedIn isn’t part of your marketing strategy then you’re missing out.
Every business needs to know what kind of time investment it takes to strategize and implement inbound marketing. It doesn’t matter if the business is a local mom and pop donut shop or a big corporation. Time is money. So how much work is inbound marketing?
We take Halloween seriously at Big Sea. Today, at least three adults are working in full costume because dressing up at work.
One of our core values is passion, and we’ve been passionate about Halloween for decades. Need evidence? Here are some Big Sea team members as wee trick-or-treaters.