The number one rule when responding to all criticism, even the negative type, is to stay positive. Adding more negativity to the conversation by letting yourself be drawn into a fight with a customer or user will only reflect poorly on your business. If you know you’re doing the right thing and doing it the best way you’re able, integrity always comes out on top.
Last month, I returned to my home state of Pennsylvania and favorite city, Philadelphia, for a Digital Project Manager Summit and Workshop. Over the years I have been to many conferences & summits, but never attended one that so closely related to my role and responsibilities.
LinkedIn really is the world’s largest professional network. At 259 million users and climbing, it just so happens to be perfectly aligned for B2B lead generation. With an easy way to showcase your company, built-in marketing tools and so many connected users, if LinkedIn isn’t part of your marketing strategy then you’re missing out.
Every business needs to know what kind of time investment it takes to strategize and implement inbound marketing. It doesn’t matter if the business is a local mom and pop donut shop or a big corporation. Time is money. So how much work is inbound marketing?
We take Halloween seriously at Big Sea. Today, at least three adults are working in full costume because dressing up at work.
One of our core values is passion, and we’ve been passionate about Halloween for decades. Need evidence? Here are some Big Sea team members as wee trick-or-treaters.
Happy Halloween, everyone! We love any reason to bring a little geek into our everyday holiday decorating, and these pumpkins suit the purpose. Here are my top five geeky pumpkins, and yes, in order.
HubSpot CEOs and founders Dharmesh Shah and Brian Halligan gave a fantastic keynote presentation at INBOUND 2015. Here’s a first glimpse at HubSpot’s exciting new features and how they can help your business grow.
Last week, I traveled to Boston for the first time for INBOUND 2015: an enormous inbound marketing event. For several days, the Boston Convention and Exhibition Center housed roughly 14,000 sales and marketing professionals eager to learn and grow. Here are 5 fantastic quotes from the event.
Local SEO is one of the most important aspects of optimizing your brick-and-mortar business’ digital presence. In fact, 78 percent of local searches on mobile devices result in offline purchases. That’s a ridiculous number to ignore!
Last week, the Big Sea Breakfast Club featured Andrew Lee from Roundhouse Creative, who gave an exciting presentation on the power of video.