American Academy of Advertising
I’m excited to be presenting a paper at the American Academy of Advertising’s 50th Anniversary Conference this year. The conference runs from March 26-30 and is in San Mateo, California – right outside of San Francisco. I’m also a ‘featured graduate student’ in their 50th Anniversary newsletter, which was just published. Exciting!!!
Thank you to the Zimmerman Advertising Program (ZAP) at USF, who are generously sponsoring my trip! This will be an exciting little vacation while I learn about all of the great research going on in the world of advertising.
I’m presenting a paper entitled ‘From MySpace to Brandspace: Elements of Brand Sponsored MySpace Profiles.” Together with Dr. Kelli Burns, we analyzed 50 different brand-sponsored MySpace profiles to find elements of successful social networking by advertisers. If you’d like a copy of the paper or the presentation, just let me know.